KDDI, one of Japan’s leading telco companies, has the expertise, technology, and vision to revolutionize mobile connectivity worldwide.
CHALLENGE
With Gen Z becoming a major market, we needed a flexible, personalized connectivity solution to meet their diverse needs and enhance their digital lifestyles.
How can we shape the future of connectivity for tomorrow’s customers?
INITIAL STAGE
We began with exploring
MARKET RESEARCH
Develop a product proposal to pioneer an innovative approach for targeting the Global Gen Z market. The initial phase will be presented at the Mobile World Congress, followed by development.
ROLE
Develop a product proposal to pioneer an innovative approach for targeting the Global Gen Z market. The initial phase will be presented at the Mobile World Congress, followed by development.
CLIENT
Major Telecommunications Provider (Japan)
ROLE
Creative Lead
Senior Product Designer
TIMELINE
6 Weeks
SERVICES
Market Research
Wireframes
Prototypes
Art Direction
Copywriting
