Goh Reika

Out in the Open

As technology advances, artificial intelligence increasingly integrates into our lives, reshaping how we operate and introducing novel experiences. Music, in particular, has been profoundly influenced by modern technology.

Out in the Open aims to delve into the evolving landscape of music experiences in this hypothetical symposium. Interactive marketing assets were developed to illustrate this transformation.

Art Direction
Final Year Project completed during my course of study at the Glasgow School of Art Singapore.

Forecasting a multi-sensorial world

To tease people of the topic of discussion, the digital campaign comprises of motion and audio-interactive collaterals created with TouchDesigner. These sensory-stimulating assets inform people of the symposium, all while enabling them to shape new and deeper relationships with music.