Oatside of Life
Once upon a time, in a galaxy far far away, a group of food industry, nerds decided to quit their jobs, sell their belongings, and move continents to pursue their real passion: selling shelf-stable plant-based beverages that taste like the best thing since sliced milk.
Year
→ 2021
Client
→ Oatside
Creative Agency
→ The Secret Little Agency
Creative Directors
→ Nicholas Ye, Mavis Neo
Copywriter
→ Joyce
Art Director
→ Goh Reika
Production Companies
→ Unlisted, Gibbon, Thndr Studio
Integrated Campaign
Brand Identity
The best thing since m*lk.
We conducted research and created headlines that challenged Singapore as to whether Singapore was really that boring, or whether it was the people’s mindsets. These were accompanied with life textures, which celebrated and further emulated Zig's brand mission.
