Oatside of Life

Once upon a time, in a galaxy far far away, a group of food industry, nerds decided to quit their jobs, sell their belongings, and move continents to pursue their real passion: selling shelf-stable plant-based beverages that taste like the best thing since sliced milk.

→ 2021

→ Oatside

Creative Agency
→ The Secret Little Agency

Creative Directors
→ Nicholas Ye, Mavis Neo

→ Joyce

Art Director
→ Goh Reika

Production Companies
→ Unlisted, Gibbon, Thndr Studio

Integrated Campaign
Brand Identity

The best thing since m*lk.

We conducted research and created headlines that challenged Singapore as to whether Singapore was really that boring, or whether it was the people’s mindsets. These were accompanied with life textures, which celebrated and further emulated Zig's brand mission.