Goh Reika


Once upon a time, in a galaxy far far away, a group of food industry, nerds decided to quit their jobs, sell their belongings, and move continents to pursue their real passion: selling shelf-stable plant-based beverages that taste like the best thing since sliced milk.

Integrated Campaign
Brand Guidelines
Art Director

The best thing since m*lk.

To introduce the world to this creamy and delicious new oat milk, we launched the Oatside of Life, a playful look at our everyday adult lives, prodding milk drinkers everywhere to look up, smile, exhale and enjoy the little bits of goodness Oatside has to offer.