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Anywhere can happen
“Singapore is boring”—that’s what many Singaporeans will tell you. And especially so in the midst of a pandemic, where people are feeling more trapped than ever. The horror!
Zig is here to challenge that. As ComfortDelGro’s new lifestyle mobility app, the app’s got a few features up its sleeves to get Singaporeans excited about the sunny little island again.
Year
→ 2021
Client
→ Zig by ComfortDelGro
Creative Agency
→ The Secret Little Agency
Creative Directors
→ Nicholas Ye, Mavis Neo, Viraj Chouhan
Junior Art Director
→ Goh Reika
Production Companies
→ Fernando Livschitz, The Quiet Lab
Integrated Campaign
Brand Identity
Singapore isn't boring.
You are.
We conducted research and created headlines that challenged Singapore as to whether Singapore was really that boring, or whether it was the people’s mindsets. These were accompanied with life textures, which celebrated and further emulated Zig's brand mission.
