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Singapore Tales
With the whole world on pause and Singapore in the face of a lockdown due to the COVID-19 pandemic, the National Heritage Board needed an engaging idea to keep spirits high. A series of interactive Singapore tales was created to keep young families and the general community entertained on the National Heritage Board's social platforms.
Year
→ 2020
Client
→ National Heritage Board
Creative Agency
→ The Secret Little Agency
Creative Director
→ Mavis Neo
Art Directors
→ Madeleine Poh, Goh Reika
Copywriters
→ Joyce Arriola, Sarah Marie Goh
Art Direction
Social Campaign
Singapore Tales I:
Attack of the Swordfish
The first of its series, Attack of the Swordfish , was narrated by the charming Benjamin Kheng. As he narrated the legend, he called for the public to submit audition tapes for the various roles to play within the story. The final video was a compilation of all the submissions, presenting ourselves with our very own re-creation of the popular local tale.
