Once upon a time, in a galaxy far far away, a group of food industry nerds decided to quit their jobs, sell their belongings, and move continents to pursue their real passion: selling shelf-stable plant-based beverages that taste like the best thing since sliced milk.

To introduce the world to this creamy and delicious new oat milk, we launched the Oatside of Life, a playful look at our everyday adult lives, prodding milk drinkers everywhere to look up, smile, exhale and enjoy the little bits of goodness Oatside has to offer.