Challenge​
Launch an exclusive, invite-only members' community that Develop a product proposal to pioneer an innovative approach for targeting the Global Gen Z market, with the initial phase set for presentation at the Mobile World Congress.

Role​
In my role as Creative Lead in a cross-functional team, I collaborated on the design and development of various materials for the product proposal, focusing on a connectivity product app and builder. To support this, other assets created included videos, presentations, landing pages, media kit materials, and prototypes, working closely with internal and external creative teams. Additionally, I contributed to the development of a customer journey map, press release article, and pitch deck for potential partnerships. I also had the opportunity to collaborate with the Japanese team and share updates with the C-suite client in Tokyo.